Book your 30-min Cash flow X-Ray
Cash clarity
Ruthless
growth
The CFO squad that turns DTC cash chaos into runway, profit - and momentum you can actually feel.
Trusted by Leaders
Hello!
We don’t hop in to tidy your books and bounce. We embed beside you - from the first cash flow crunch to the eight-figure exit - running live dashboards, weekly strategy calls and investor-ready board packs. Each quarter we yank hidden margin, extend runway and raise your valuation. The longer we stay, the harder your numbers compound.
We don’t hop in to tidy your books and bounce. We embed beside you - from the first cash flow crunch to the eight-figure exit - running live dashboards, weekly strategy calls and investor-ready board packs. Each quarter we yank hidden margin, extend runway and raise your valuation. The longer we stay, the harder your numbers compound.
We don’t hop in to tidy your books and bounce. We embed beside you - from the first cash flow crunch to the eight-figure exit - running live dashboards, weekly strategy calls and investor-ready board packs. Each quarter we yank hidden margin, extend runway and raise your valuation. The longer we stay, the harder your numbers compound.
Capital
Capital
Scale
Scale
Margin
Margin
Runway
Runway
Clarity
Clarity
Cost reductions
Cost reductions
Our Process, Explained
Here's how it works
1
Plug-in
Connect Shopify, Stripe, bank and books; accept our Slack invite. Zero setup fee, < 30 minutes.
1
Plug-in
Connect Shopify, Stripe, bank and books; accept our Slack invite. Zero setup fee, < 30 minutes.
1
Plug-in
Connect Shopify, Stripe, bank and books; accept our Slack invite. Zero setup fee, < 30 minutes.
2
Diagnose
In ten days we surface cash-leaks, inventory drag and margin gaps, then hand you the ruthless action list.
2
Diagnose
In ten days we surface cash-leaks, inventory drag and margin gaps, then hand you the ruthless action list.
2
Diagnose
In ten days we surface cash-leaks, inventory drag and margin gaps, then hand you the ruthless action list.
3
Drive
We own forecasting, funding prep and board packs - week after week - so runway grows and you stay on offense.
3
Drive
We own forecasting, funding prep and board packs - week after week - so runway grows and you stay on offense.
3
Drive
We own forecasting, funding prep and board packs - week after week - so runway grows and you stay on offense.
Sophie Lemaire
Product Lead at Loomi
Working with Joris was a game-changer. He instantly understood our vision and translated it into a sleek, intuitive product. The process felt effortless, and the results exceeded our expectations.
"
Sophie Lemaire
Product Lead at Loomi
Working with Joris was a game-changer. He instantly understood our vision and translated it into a sleek, intuitive product. The process felt effortless, and the results exceeded our expectations.
"
Sophie Lemaire
Product Lead at Loomi
Working with Joris was a game-changer. He instantly understood our vision and translated it into a sleek, intuitive product. The process felt effortless, and the results exceeded our expectations.
"
Milan Bakker
Founder of Drifted Studio
Joris brings clarity to chaos. His design work is not only beautiful but deeply strategic. He helped us rebrand from the ground up, and our audience response has been incredible.
"
Milan Bakker
Founder of Drifted Studio
Joris brings clarity to chaos. His design work is not only beautiful but deeply strategic. He helped us rebrand from the ground up, and our audience response has been incredible.
"
Milan Bakker
Founder of Drifted Studio
Joris brings clarity to chaos. His design work is not only beautiful but deeply strategic. He helped us rebrand from the ground up, and our audience response has been incredible.
"
Insights
Recent Case Studies
Heritage
Decades deep. Forward only.
Finance is in our DNA. Our lineage traces to a family-run accounting firm launched in 1939 - spreadsheets when they were literally sheets. Over nine decades we’ve weathered wars, recessions and tech booms, refining a playbook that keeps companies solvent and scaling. Today we weaponise that heritage for modern DTC brands: real-time dashboards, Slack-native CFOs, relentless growth discipline.
Freelance Practice
Hanzo Co.
2011 → Now
Freelance Practice
Hanzo Co.
2011 → Now
Freelance Practice
Hanzo Co.
2011 → Now
Design Lead
2024 → Now
Design Lead
2024 → Now
Design Lead
2024 → Now
Senior Designer
PayPal
2019 → 2024
Senior Designer
PayPal
2019 → 2024
Senior Designer
PayPal
2019 → 2024
Product Designer
Meta
2016 → 2019
Product Designer
Meta
2016 → 2019
Product Designer
Meta
2016 → 2019
Pricing
Fixed Price, Zero Limits
Fixed Price, Zero Limits
Fixed Price, Zero Limits
Controller
CFO
$ 1,900
/mo
Book your 30-min Cash flow X-Ray
What's included
Revenue pulse dashboard
True landed-cost margins
Inventory demand radar
Cash alert system
Promo ROI snapshot
Founder KPI debrief (Monthly)
We fortify your financial hygiene so the data is right and decisions are instant. You get bullet-proof numbers without hiring a finance team.
Controller
CFO
$ 1,900
/mo
Book your 30-min Cash flow X-Ray
What's included
Revenue pulse dashboard
True landed-cost margins
Inventory demand radar
Cash alert system
Promo ROI snapshot
Founder KPI debrief (Monthly)
We fortify your financial hygiene so the data is right and decisions are instant. You get bullet-proof numbers without hiring a finance team.
Controller
CFO
$ 1,900
/mo
Book your 30-min Cash flow X-Ray
What's included
Revenue pulse dashboard
True landed-cost margins
Inventory demand radar
Cash alert system
Promo ROI snapshot
Founder KPI debrief (Monthly)
We fortify your financial hygiene so the data is right and decisions are instant. You get bullet-proof numbers without hiring a finance team.
Senior-level quality
Senior-level quality
Senior-level quality
Systems thinking
Systems thinking
Systems thinking
Growth mindset
Growth mindset
Growth mindset
Clear process
Clear process
Clear process
Daily advisor
Daily advisor
Daily advisor
Reliable partner
Reliable partner
Reliable partner
Fast execution
Fast execution
Fast execution
Thoughtful feedback
Thoughtful feedback
Thoughtful feedback
Smooth handoff
Smooth handoff
Smooth handoff
FAQ
Your Questions, Answered
Have more questions? Book a free discovery call
Why not just hire a bookkeeper or junior “finance guy”?
A bookkeeper records history; we weaponise it. For a fraction of the cost of a junior hire you get senior operators who spot cash leaks and tell you what to do - before month-end hits.
What do you plug into on day one?
Shopify, Stripe, your ERP, bank feed and ad platforms. Read-only API keys, < 30-minute setup, zero IT tickets.
Who’s on the other end of Slack?
Your dedicated finance partner - a senior controller or CFO - always reachable by Slack, text or phone. No ticket queue, no rotating interns.
What happens in the first 30 days?
We run a 10-day diagnostic, surface cash leaks and margin gaps, stand up live dashboards and deliver a ruthless action list for the next quarter. You start making better calls immediately - no long lead-in.
Am I locked into a contract?
Never. Month-to-month subscription; cancel anytime. We earn the right to stay every 30 days.
Do you handle taxes, payroll and legal compliance?
Yes, if you want one throat to choke. Our group includes authorised accountants who can run tax, payroll and statutory filings - or we can feed bullet-proof numbers to your existing providers. Your call.
How “always on” is Always On?
During business hours your dedicated partner answers via Slack, SMS, email or phone. After hours, proactive alerts still fire: if burn spikes or cash drops below a threshold, we ping you and queue actions for the morning. It’s real humans, real time—minus the cost of a full-time office next door.
Why not just hire a bookkeeper or junior “finance guy”?
A bookkeeper records history; we weaponise it. For a fraction of the cost of a junior hire you get senior operators who spot cash leaks and tell you what to do - before month-end hits.
What do you plug into on day one?
Shopify, Stripe, your ERP, bank feed and ad platforms. Read-only API keys, < 30-minute setup, zero IT tickets.
Who’s on the other end of Slack?
Your dedicated finance partner - a senior controller or CFO - always reachable by Slack, text or phone. No ticket queue, no rotating interns.
What happens in the first 30 days?
We run a 10-day diagnostic, surface cash leaks and margin gaps, stand up live dashboards and deliver a ruthless action list for the next quarter. You start making better calls immediately - no long lead-in.
Am I locked into a contract?
Never. Month-to-month subscription; cancel anytime. We earn the right to stay every 30 days.
Do you handle taxes, payroll and legal compliance?
Yes, if you want one throat to choke. Our group includes authorised accountants who can run tax, payroll and statutory filings - or we can feed bullet-proof numbers to your existing providers. Your call.
How “always on” is Always On?
During business hours your dedicated partner answers via Slack, SMS, email or phone. After hours, proactive alerts still fire: if burn spikes or cash drops below a threshold, we ping you and queue actions for the morning. It’s real humans, real time—minus the cost of a full-time office next door.
Why not just hire a bookkeeper or junior “finance guy”?
A bookkeeper records history; we weaponise it. For a fraction of the cost of a junior hire you get senior operators who spot cash leaks and tell you what to do - before month-end hits.
What do you plug into on day one?
Shopify, Stripe, your ERP, bank feed and ad platforms. Read-only API keys, < 30-minute setup, zero IT tickets.
Who’s on the other end of Slack?
Your dedicated finance partner - a senior controller or CFO - always reachable by Slack, text or phone. No ticket queue, no rotating interns.
What happens in the first 30 days?
We run a 10-day diagnostic, surface cash leaks and margin gaps, stand up live dashboards and deliver a ruthless action list for the next quarter. You start making better calls immediately - no long lead-in.
Am I locked into a contract?
Never. Month-to-month subscription; cancel anytime. We earn the right to stay every 30 days.
Do you handle taxes, payroll and legal compliance?
Yes, if you want one throat to choke. Our group includes authorised accountants who can run tax, payroll and statutory filings - or we can feed bullet-proof numbers to your existing providers. Your call.
How “always on” is Always On?
During business hours your dedicated partner answers via Slack, SMS, email or phone. After hours, proactive alerts still fire: if burn spikes or cash drops below a threshold, we ping you and queue actions for the morning. It’s real humans, real time—minus the cost of a full-time office next door.